<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Simcock Communications]]></title><description><![CDATA[Strategic communications and PR consultancy which works with you to deliver results]]></description><link>https://www.simcock.media/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 05 Apr 2026 19:44:21 GMT</lastBuildDate><atom:link href="https://www.simcock.media/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why there's more to being a storyteller than just calling yourself one]]></title><description><![CDATA[I’ve been describing myself as a storyteller for more than 40 years. From my first job in journalism as a 16-year-old boy writing about motorcycling for a national publication (it’s a long story which I promise to tell sometime) to my current work as a strategic communications specialist, stories have been my bread and butter. Take in a lengthy stint running the news operation at one of the country’s biggest regional papers, a brilliant period training journalists and a bit of time at a PR...]]></description><link>https://www.simcock.media/other/why-there-s-more-to-being-a-storyteller-than-just-calling-yourself-one</link><guid isPermaLink="false">69c66c24653657f03d623b21</guid><pubDate>Fri, 27 Mar 2026 11:43:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_60163bf26bbe41df9ba378c07b6dac70~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[When “Good News” Backfires: Communications Lessons from Shropshire’s Pothole PR]]></title><description><![CDATA[The council may be delighted with its progress filling potholes, but the experience of most drivers is that Shropshire’s roads remain in a dire state...]]></description><link>https://www.simcock.media/other/when-good-news-backfires-communications-lessons-from-shropshire-s-pothole-pr</link><guid isPermaLink="false">698f47b5a816bdca356cddb7</guid><pubDate>Fri, 13 Feb 2026 15:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_2d4f4f694179326c425a63~mv2_d_4160_6240_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[Why PR Matters More Than Ever in a Fragmented, AI‑Driven World]]></title><description><![CDATA[AI can't look someone in the face and judge their reaction during an interview For years we have been told that attention is the new currency. The problem is that attention has become harder than ever to earn. Audiences are scattered across countless platforms, algorithms shift without warning and the days of guaranteed mass reach are long gone. It's one of the reasons I'm no longer a newspaperman. Yet despite this fragmentation, PR has never been more relevant. That's because it has never...]]></description><link>https://www.simcock.media/other/why-pr-matters-more-than-ever-in-a-fragmented-ai-driven-world</link><guid isPermaLink="false">6985e6b996663872685ea7a0</guid><pubDate>Fri, 06 Feb 2026 13:12:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_3442c5ecd6304145887b3f3487f867fa~mv2.jpg/v1/fit/w_501,h_278,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[Manners maketh better communications - but when did they go out of fashion?]]></title><description><![CDATA[When we ignore messages or fail to acknowledge people, we’re not saving time. We’re eroding trust.


]]></description><link>https://www.simcock.media/other/manners-maketh-better-communications-but-when-did-they-go-out-of-fashion</link><guid isPermaLink="false">6978fb9667f9308d29715c4b</guid><pubDate>Tue, 27 Jan 2026 17:55:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_4484f0fdf317426f9aa63ae709c8cab3~mv2.jpg/v1/fit/w_400,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[Why we all need journalists who know what they are doing - the crucial role of the NCTJ in journalism training]]></title><description><![CDATA[If we value strong communities, we must value the trusted journalism that holds them together. ]]></description><link>https://www.simcock.media/other/why-we-all-need-journalists-who-know-what-they-are-doing</link><guid isPermaLink="false">6974bbede389f5384b70e837</guid><pubDate>Sat, 24 Jan 2026 12:33:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_65448af340554612b636c3f98b418484~mv2.jpg/v1/fit/w_720,h_618,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[PR and communications needs the human voice - whatever AI tells us]]></title><description><![CDATA[Humans are messy, clumsy and sometimes infuriating. But they’re also brilliant, surprising and joyously creative. ]]></description><link>https://www.simcock.media/other/the-future-of-communications-is-human-whatever-ai-might-tell-us</link><guid isPermaLink="false">6974bb6442f7501825de3ea4</guid><pubDate>Sat, 24 Jan 2026 12:31:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_82629e508531498a82de0b245a06a659~mv2.gif/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item><item><title><![CDATA[A ride to remember - and lessons to live by]]></title><description><![CDATA[We often get drawn towards bigger brands, bolder messages, flashier campaigns. But sometimes, the smart route is the steady one. ]]></description><link>https://www.simcock.media/other/a-ride-to-remember-and-lessons-to-live-by</link><guid isPermaLink="false">6974baaae389f5384b70e34a</guid><pubDate>Sat, 24 Jan 2026 12:27:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a9f546_c7bd9828d61346e888e07b05bb987d88~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Simcock</dc:creator></item></channel></rss>