AI can't look someone in the face and judge their reaction during an interview For years we have been told that attention is the new currency. The problem is that attention has become harder than ever to earn. Audiences are scattered across countless platforms, algorithms shift without warning and the days of guaranteed mass reach are long gone. It's one of the reasons I'm no longer a newspaperman. Yet despite this fragmentation, PR has never been more relevant. That's becaus

Humans are messy, clumsy and sometimes infuriating. But they’re also brilliant, surprising and joyously creative.