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“You’ve been a real lifeline. Without your support I’m not sure we’d still be here today.”

I’ve known Ishbel Lapper Chartered FCIPD for a decade now – and for nine of those years I’ve been looking after her PR and communications. In that time her HR business, Wright HR LTD , has grown from a small start-up into a thriving business with more than 100 clients and a reputation for no-nonsense common-sense advice. What began with one Shropshire client now stretches across the country, with the business expanding at an impressive pace. I’m not claiming any credit for

I’ve been describing myself as a storyteller for more than 40 years. From my first job in journalism as a 16-year-old boy writing about motorcycling for a national publication (it’s a long story which I promise to tell sometime) to my current work as a strategic communications specialist, stories have been my bread and butter. Take in a lengthy stint running the news operation at one of the country’s biggest regional papers, a brilliant period training journalists and a bit o

The council may be delighted with its progress filling potholes, but the experience of most drivers is that Shropshire’s roads remain in a dire state...

AI can't look someone in the face and judge their reaction during an interview For years we have been told that attention is the new currency. The problem is that attention has become harder than ever to earn. Audiences are scattered across countless platforms, algorithms shift without warning and the days of guaranteed mass reach are long gone. It's one of the reasons I'm no longer a newspaperman. Yet despite this fragmentation, PR has never been more relevant. That's becaus

When we ignore messages or fail to acknowledge people, we’re not saving time. We’re eroding trust.

If we value strong communities, we must value the trusted journalism that holds them together.

Humans are messy, clumsy and sometimes infuriating. But they’re also brilliant, surprising and joyously creative.

We often get drawn towards bigger brands, bolder messages, flashier campaigns. But sometimes, the smart route is the steady one.